UHF RFID: a core advantage to competition and promoting development

Recently, ambitious, with significant promotion and demonstration of the "Beijing urban vehicle environmental testing RFID system project" by Tsinghua tongfang, sincere technology joint auction bidding.

This success also means competitive bidding, domestic RFID brand in the contend with international brands. To this end, RFID radio frequency express special visited Shenzhen sense technology General Manager Mr. Jianhua, domestic and international brands of their respective competitive advantage as well as how to deal with the domestic brands in the international competition issues, and Feng in-depth exchanges.

RFID radio news reporter (hereinafter referred to as RFID radio frequency Express): Hello, Feng.

First, my sincere congratulations to RFID radio frequency express sincere smooth belt; this and Tsinghua tongfang joint bid for "Beijing urban vehicle environmental testing RFID system project of" scale (total capacity of 300 thousand vehicles), known as the "UHF RFID industry RFID vehicle application is the subject of the first single". I ask you Feng on this time successfully won the bid of the feelings, whether or not the focus of a sincere winning advantage factor?

Feng Jian-Hua, General Manager, (hereinafter referred to as Feng): first, the RFID radio frequency express "has been on the sincere concern and support for science and technology, on behalf of sincere and thanked all co-workers!

Sense product can bid for Beijing environmental protection projects, it is our sincere and Tsinghua tongfang in RFID application on the strength of expression, I think the main factors are the following:

First, it cannot be separated from the State and Government on the support of the National RFID industry;

Second, implementing solutions, Tsinghua tongfang and sincere technology by virtue of their technical strength, technology implementation and installation and debugging better than other competitors on the specification;

Third, through on-site testing and evaluation of the Committee of experts, the Sense of product price clearly superior and similar products at home and abroad, and also describes the sincere technology after several years of rapid development, has been in the UHF RFID industry international for certain popularity, received recognition from peers within the industry;

Fourth, the Sense of product already has the industrialization and mass production and application of vehicle project, rich practical experience enables us to provide this project provide the best solution and implementation of technical support;

Finally, I would like to be sincere and Tsinghua tongfang project team of solidarity and effort, we have a proud team spirit and entrepreneurial atmosphere, a group of common belief, the excellent staff work together to make our products and services to maintain industry leadership.

RFID radio frequency Express: this bidding activities is the international famous brand and the domestic brands of a contest.

For international and domestic UHF products branded "game", in your opinion, what are the existing domestic brand strengths, the weaknesses? domestic RFID business how to strategically implement and effective competition in the international brand?

Feng: UHF RFID is a technology with a high level of technology, foreign manufacturers have strong research and development strength, so not only can quickly follow up on new technology and introduce new products, but also to guarantee the consistency of product quality, this is domestic UHF RFID Enterprise lacking; of course, each manufacturer has its own comparative advantages, in the current international RFID application development level, yet which domestic and foreign products perfectly resolved individually all the RFID application.

Therefore, we sense PIN technology product development along with advanced foreign technology, at the same time on different market segments to launch different special application products, on product stability, reliability, quality, continuous improvement. In doing a technology accumulation while doing innovative application, make the core capabilities, enhancing competitiveness, is the domestic enterprises need attention.

Domestic UHF RFID enterprise should make efforts in product flexibility, with a strong international brand products.

As China's RFID UHF frequency standard for the Chinese RFID market began to gradually from the State of disorder to reasonable competition currently UHF RFID user technical support work must value than the product itself more and more powerful services. And UHF RFID applications need a cultivation process, early need sufficient patience and frank cooperation, sometimes in early pilot work needed to make a lot of technical and programme, and this point as we sincere technology such domestic RFID Enterprise in localization operations more flexible, as a result of an accurate grasp of market demand is higher than the international brand better, are more able to understand exactly what the user needs in China, the market requires a quick response, these are domestic RFID Enterprise competitive advantages.

RFID radio frequency Express: in the domestic market of UHF RFID, sincere and technology is the industry's recognized leader in the market and technology; sincere technology market achievements is also impressive.

Sincere technology has become an industry leader, "and" will have its own unique, Feng from "advantage" and "inferior" and "opportunity" and the "threat" four aspects to the analysis of the first application to do about it.

Feng: very simple, sincere and technological success and there is no difference, I think it was adhering to the tech and adhere to the unswerving spirit before going into today.

Previous year's domestic RFID industry is still in its embryonic stage, the domestic many rich, powerful peer similar background after 2 to 3 years of struggle, collapses, and the reason is that these companies have large continues the investment to join, eager to cut short, sharp power seeking profit of short-sighted behavior, ignore a high-tech products from development to market cultivation is a lengthy process, our sincere technology leadership to precisely understand the truth, and stick to it.

If the earlier application and technology company founded Yoon, management regarding to the "international RFID core manufacturing enterprise" as the development goals and integrate management concepts, making sincere technology integration into the international early in the RFID industry chain cooperation and Division of labour, to the enterprise to establish a clear market positioning and corporate goals, this

Days of sincere technology products in bulk exports abroad, first in the industry product sales. Sincere technology research and development and product manufacturing and international synchronized at the same time, the sense of brand strategy and marketing are also fully drawn to international opportunities and challenges in the international market, participation in international competition, the competition, the development of the competition, create a world-class brand.

Sense technology is currently the national 863 plan focus project "UHF RFID technology and application" research project, the Ministry of education primary units of production, plans to focus on single-chip UHF RFID project "electronic tag reader research and industry (in cooperation with Beijing University School of microelectronics) undertaker", Ministry of information industry electronic fund 2007 UHF RFID key project of "electronic tag reader research and industrialization," primary commitment; in addition, sincere technology also has won the "2006 Shenzhen City technological innovation award" and the Ministry of Golden card project leadership Office of the smart card industry's highest award — SMART Award-"2006 China most received welcome degree of smart card devices".

RFID radio frequency Express: sincere as national 863 project research and UHF RFID application industrialization bear units, sincere technology is currently in the process of the project which has been made good progress, can briefly?

Feng: according to the national 863 project, we have fulfilled the various UHF RFID multi-protocol compatible technology, versatile, multi-protocol, compact structure, modular, low power consumption, with independent intellectual property rights of UHF RFID reader series product research, product family includes reader module, multiport reader, and the integration of different antenna gain and handheld readers, reader, bulk industrial application is implemented, and the recently introduced internationally leading industrial grade "S1853 multi-function handheld UHF RFID reader" (containing a two-dimensional code/GPRS/GPS, etc) and other special-purpose (digital storage, logistics, USB plug) of UHF RFID devices.

Interview with PostScript:

Doing a business, just like in the mountains, at all times there will be a new starting point and a new height; climb a peak, you will find that another mountain peaks are higher, and King.

Do industry and market is the same token, the UHF RFID industry in China has already started to climb, peer, comes from domestic "companions" gradually opened distance, even from abroad "climbers" does not stop to catch up with and transcend.

What should you do? what to do? Feng very simple a formula: technology accumulation + application innovation + core competence = effective competitiveness.

As the saying goes "beyond repair in practicing the art, it 's" domestic UHF RFID Enterprise in learning lessons from the experience of outstanding foreign enterprises, the need to accelerate the forging their own core competencies. Also because we have no foreign competitors, geographical advantage of all we can seize the advantages of strength that is able to stand on a new height.