Hangzhou hikvision digital monitoring in the course of the development puzzle

Editor's Note: Charles Dickens in the tale of the beginning of said: "this is the best of times, it was the worst of times; this is the wisdom of the ages, this is a stupid times; this is the belief of the times, this is the period of suspicion; this is the season of light, this is the season of darkness; it was the spring of hope, this is disappointed in the winter; it has a wide range of food before, there is nothing ahead; people are straight heaven, people are straight to hell.

"This is not the author of the comment, but hikvision of huyang-reference it to describe the current Chinese digital surveillance industry.

Digital surveillance review and rise

A few years ago, digital surveillance is the industry's expectations for the future of the company, a few years later, digital surveillance CCTV monitoring has become the mainstream of the absolute.

As a result of traditional video surveillance using simulation techniques, and digital surveillance has many analog video monitoring incomparable advantages, digital video surveillance is monitoring an important area of reform.

Digital monitoring of development problems: Korea manufacturers in the world and created a DVR, and DVR into an industry, Taiwan manufacturers close follow up and stand out in terms of embedded DVR; China DVR manufacturers, according to the China bank teller monitoring needs, a unique way; Japan and European manufacturers in the rise of digital monitoring process, quite satisfactory, seem insufficient vigour.

China digital monitor, its logo was the announcement of release in mid-2000 monitoring dedicated compression Board. China PC DVR manufacturers did not go soft calender, but in the Board completed video and audio capture, preview, compression and compound, a unique way, its excellent performance in China DVR manufacturers meet the market demands.

From the development stage Board card, the card in the past several years of development, is to increase the functionality and reduce costs, improve stability as the primary line.

In the next few years will continue to develop, its direction is further broken down: a cost-oriented; a demand-oriented, improve performance, or to increase functionality.

We can "soft pressure and hard pressure controversy" and "DSP and ASIC controversy" and "Embedded DVR and PC DVR controversy" to watch the video compression technology in the development process.

Soft pressure and hard pressure battle

Soft pressure and hard pressure, surface is real-time and non real-time dispute is in fact the performance and cost, stability is also important.

Soft pressure technology bottleneck or PC system resources is not enough: one PCI bus bandwidth limits; the second is the primary processor power limits.

But with the PCI-e bus bandwidth expansion, multi-core processor, 64-bit processor, is bound to the soft calender bring better space for development, in particular the rise of intelligent video surveillance. Soft pressure there are a number of large space for development? soft pressure will stage a comeback?

Embedded DVR development and maturity, its stability, further reduce the cost.

The market for video, Embedded DVR will become soft pressure DVR's nemesis? in needs changing, technology advancements, we give hard compression boards in what new features?

Dispute with ASIC DSP

ASIC is generally designed for the consumer market, chip development cycle length, low cost, plate very short product development cycles, and increase function.

ASIC generally use sophisticated technology to reduce development costs, the cost advantage is not obvious, here it is worth noting that Taiwan manufacturers leverage the strengths of the integrated circuit technology, is already in the global consumer DVR market gained advantage. (A & S: DVR industry in 2005 Taiwan amounted to 48 million US $)

DSP flexible enough to meet the demand for a specific feature of custom, plate product development cycle.

DSP design of large companies in General, advanced technology, such as TI's DaVinci Technology using 0.09um, lowers costs and power consumption.

Based on the above underlying technology, DSP and ASIC controversy still is a DSP for the area of application of the security industry, ASIC for consumption of security application?

Embedded DVR and PC DVR Battle

PC DVR is rich in resources, the extension is convenient, the cost is high.

PC DVR can play resource rich features, do as much of the functionality, or Embedded DVR can not function, or Embedded DVR will not be able to quickly implement features, mainly used to require a specific function in the high-end market.

Embedded DVR functionality additions with limited resources, inconvenience, slightly lower cost.

Embedded DVR emphasizes stability, low price, suitable for functional needs relatively single, fixed, large-scale use fora.

Then, in the professional security market, PC DVR and the pattern of Embedded DVR? we give PC DVR what new features can we save the competitiveness of PC DVR? we know PC DVR highlights of two advantages: (1), a wealth of resources, including processor more processing power, memory, powerful peripherals.

(2), very open development platform. If these resources or its open development platform is not fully utilized, PC DVR is not long and Embedded DVR competition. We can recognize the PC DVR a wealth of resources, you can add functionality, or improve performance, and open development platform can quickly implement functionality that can be used with a variety of specific, it can be said that the combination of PC DVR is no longer a single video equipment.

So a few years later, only fully exploiting PC DVR powerful resource or an open development platform, is the only way out for PC DVR.

The coming of the era of network monitoring

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After several years of research and development, network video monitoring technology and product matures, but the scale of exclusively online.

Exclusive online personalized products and services, many small and medium-sized PC DVR manufacturers, is undoubtedly one of the business development direction.

Based on the public network monitoring, is the era of network monitoring.

Cable/mobile telecom operators, make full use of network resources advantages involved security industry, they will change the traditional monitoring industrial pattern. But what is the establishment of the network platform software, has entered the era of network monitoring?

Network monitoring, as the network status of further improvements to the network storage technology and product improvement, IP is the trend, whether we like it.

IP camera for easy installation and CMOS camera will break through the limitations of the resolution, will become a sign of the times for network monitoring. But IP camera to be a digital surveillance of mainstream products, what are the technical obstacles to span? when will become the mainstream digital surveillance? that is exactly what time can we enter the network monitoring times?

Intelligent opportunity

The rise of digital monitoring is to video encoding technology as the core and the video recording.

But we know the SCADA, prevention is the goal, therefore it can be said of the prosperous era digital surveillance, intelligent video technology as the core, intelligent video technology and video technology, network technology, the perfect combination for the flag. From this perspective, digital monitor now has only just begun.

Intelligent monitoring technology seems a long way off, need imaging technology progress, video techniques and reprocessing technology improvement, especially intelligent video analysis technology matures.

But smart video surveillance what? market demand intelligent product is what we are and what kind of technology research and product development, is the real needs of the market, and how existing DVR, DVS, IP camera products gradually adding intelligent monitoring capabilities? how do intelligent monitoring and video recording of the perfect combination?

Industrial change and corporate positioning

Over the past year, the domestic security industry has undergone some changes, market demand is also growing rapidly, but also attract more companies to participate in.

Very interesting is that foreign investment on a large number of security companies, such as Legrand electric holding as much an, mergers and acquisitions TCL intelligent buildings (international electrical and security); United States funds into deep jiuding and then internally conducted a series of mergers and acquisitions, including mergers and acquisitions; and Hangzhou, Shanghai, Hong Kong daily XX company including external claims into foreign-owned; Ingersoll-Rand acquires Shenzhen BOCOM system integration for 80% of the shares. Domestic mergers and acquisitions are in full swing, as hanbanggaoke merger Shenzhen AO, etc. Especially the operators killed in more traditional security industry brings important effects, such as China Telecom actively developing global eye operations; China Mobile, China Netcom, China Telecom actively intervene city security surveillance, etc.

These changes impact is significant and far-reaching, this indicates that the rules of the game in the industry is undergoing profound changes.

This industry characteristics also progressively rendered, capital to industry are enormous impact, Enterprise comprehensive strength will play a major role; industry consolidation has been substantial. In this variation, to survive is not the most powerful, but to adapt to the more powerful enterprises or that its policy is to adapt to this environment.

Faced with such impact, enterprise business orientation is very important.

In the change process, what strategies can we survive? "in the face of non-rational" competition, we want to avoid risk, how can we survive? "this time we want to ask yourself: how to position our business? how to position our businesses?

Hikvision choice (reference 2005 speech)

In support of many partners, hikvision developed very rapidly in recent years, while at the same time there also exist many problems, we do a lot of exploration, left many detours, get a lot of experience and lessons for the future development of the bedding, these matting including technology platform, product platforms, including the accumulation of management awareness on constantly updated.

In the spirit of "solid foundation, to build up strength" concept, hikvision is 5 years or even longer, the establishment of balanced development system and quality assurance system, and have its own technological innovation and product development capabilities to a higher level.

Through the establishment of a series of processes and continuous process optimization, establish hikvision internal efficiency of the operation system. We will continuously improve and perfect products, improve the competitiveness of products, from speed to the speed and quality of equilibrium, closer to the customer. We will continue to follow the principles of rational competition, not industry rules of predators, destroyer of the industry.

Closing remarks

Charles Dickens in the tale of the beginning of said: "this is the best of times, it was the worst of times; this is the wisdom of the ages, this is a stupid times; this is the belief of the times, this is the period of suspicion; this is the season of light, this is the season of darkness; it was the spring of hope, this is disappointed in the winter; it has a wide range of food before, there is nothing ahead; people are straight heaven, people are straight to hell.

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