Market Outlook: Five global trends, new opportunities to bring security.

<P> The next few years, the world recession will occupy the focus of attention. .No matter where, no matter which industry or company, including the security industry, will store the cash, the most effective use of capital and resources from the crunch to get as many resources. .On the security industry, the decline could also bring new opportunities. .Five global trends for 2009 will form a security solution needs. .</ P> <P> rising crime rates in difficult times </ P> <P> history tells us that when the crime rate dropped when the GDP tends to rise. .For example, in the United States experienced during the 30 years of the four economic recession, recession, trough every crime will be accompanied by a sharp rise. .Many economists believe that the current crisis is the longest since 1930, and the most affected and will continue until 2010. .Assuming low crime and the associated economic recession view is correct, we will see the rise in crime in 2009, and create residential and commercial security market, seek "peace of mind," the demand growth. .</ P> <P>, of course, the extent to which this growth will be demand for personal and business spending cuts to offset the budget is quite risky. .But those are indeed the person or company treats consumer prices would surely be more cautious in the past. .In the residential market, compared to the financial interest, value judgments will be affected more by emotion; in the commercial market, value judgments will be more financial benefits and associated risks such as lower and lower insurance costs, more .Low depreciation or loss of physical assets, as well as the possibility of collapse of smaller businesses, especially when the violence in the workplace - employees of the concerns about the growing time. .</ P> <P> growth in emerging markets will continue to </ P> <P> by Brazil, Russia, India and China (known as the "BRIC") are leading the emerging markets will continue to grow no matter how slow the world economy .down. .International Monetary Fund in October 2008 issue of the quarterly publication, World Economic Outlook, forecast developing economies as a whole will grow by 6% in 2009, compared with zero growth in terms of developed economies. .</ P> <P> in emerging markets, another phenomenon is the migration from rural to urban migration continued. .According to UN-HABITAT2008 annual report, in 2007, in a period, the first time in human history, more than 50% of the world population lives in cities and towns. .It is predicted that Asia and Africa, there would be 93% of urban population growth in Latin America and the Caribbean, the growth rate will be slightly weak. .The report predicted that by 2050, more than 60 million people, or 67% of the population will be living in cities and towns. .</ P> <P> then it is clear, with the economic development of the middle class will increase, with the urbanization process, crime will increase, so that despite the economic crisis now facing the world, we can predict human in 2009 and beyond .and asset protection needs to grow. .</ P> <P> shrunk the world of globalization </ P> <P> 2009 International Monetary Fund forecast, despite the global economic slowdown, world trade volume will grow by 4.1%. .This means that the global transport of goods will be, while the transport of goods is always the goal to attract criminal elements. .When the Somali pirates on ships at sea wanton crime, the world's headlines when this much coverage, land thieves are more quiet but more brazenly on the logistics companies and transport companies in this category of business in the looting of goods between the piers. .</ P> <P> terms from a technical position, IP continued to shorten the distance and help the central management of security systems, although the vast majority of security systems are still based on facilities, but in fact can save IP video and network .meaningless to the border and distance, which represents an upgrade of security and connectivity infrastructure worldwide great opportunity. .</ P> <P> while globalization has also created a growing demand for international standards, this demand will be further developed in 2009, because the open market requires a unified approach. .Although the "non-native" syndrome limits the acceptance of international standards, but in fact the international standards will help reduce costs. .Therefore, the international security standards by helping companies with cross-regional administration more favorable way to bring absolute security benefits. .</ P> <P> IT integrated drive system integration </ P> <P> in about 20 years ago, before the rapid rise of the Internet, EstherDyson, leading IT industry analysts and venture capitalists predict, IT system integrators are the future .. .This was a bold speech, because it was the world's IT infrastructure is largely proprietary, just like today's world of electronic security infrastructure on the case. .</ P> <P> 2009 年, Dyson's remarks will be increasingly applied to the security infrastructure up. .The integration of IT and physical security, of course, is not new, will be accelerated. .For the technical feasibility, operational enhancements and cost reduction needs, every part of the acceleration is inevitable. .</ P> <P> This trend means that the business security issues will continue to develop to a greater operating range and strategic discussions within the company, including IT, finance, human resources, legal, manufacturing and other functional departments. .</ P> <P> the end we see more and more demand for security solutions, far more than IT and business process integration. .For example, applied to the logistics involved in video surveillance on IP video packages and bar code scanning. .When the package has been moved through various check points to the destination, the application package will capture the date, time and place, with its passenger list of bar code data. .The information is also captured visual record of the parcel, so if the package is damaged in transit, its situation can be monitored or used as evidence. .</ P> <P> innovative, cost-effective application and management services </ P> <P> comes to applications, 2009 will be a subversive point to new and more cost-efficient manner, toward innovation .Expand the security applications, including new technologies and new technologies less. .</ P> <P> One example is RFID (radio frequency identification), invented the technology 60 years ago. .After event publicity in recent years, RFID is looking into the real application level, the deployment of the way to the store to help retailers better manage the inventory of goods, and to prevent out of stock of the situation. .With the improved inventory visibility from as low as 50% to nearly 100%, even in this sluggish retail environment, retailers are looking for 15% to 20% sales growth. .</ P> <P> we can look forward to another major trend for 2009 is in the residential and commercial security applications, security and network-based services integrate with each other - also known as "Web2.0". .Overall, the interactive nature of Web services and ubiquitous - thanks to wireless network - enabling users to more actively participate in the security to go rather than passively waiting for the alarm signal. .Global Positioning System (GPS) technology through the precise positioning capability can further strengthen security applications. .</ P> <P>, for example, mass notification, can be customized features, location, threat level or any other factors, separately or bundled to send to the target groups. .Another example, asset tracking, to help locate the donor of the items stolen. .Through advanced wireless technology and database integration, users can set the priority conditions in which a warning can be in text, image or video transmitted to their mobile phone, PDA, laptop or any other electronic means for them. .</ P> <P> Similarly, when in 2009 the cost / operation optimization intensified, in our industry will be able to see more and more companies to consider changing the way they run security self-service approach to outsourcing security .. .The management of security services can be customized, from the premise of the company and use their own mix of solutions to independent, to leave solutions to provide comprehensive and customized protection. .</ P> <P> According to the above reasons, the security industry's long-term outlook is good. .Although 2009 is almost certainly the world and almost all countries, all industries brought economic challenges, the potential trend will gradually slow, the crisis will eventually leave. .For example, when new, cost-efficient introduction of security applications, when the cost benefits that can not be too compelling to ignore the tide of the release of the deployment, the target will be reached. .</ P> <P> many of the world's leading companies are set up during the recession. .Security vendors will pick ourselves up, although in 2009 our industry faced upwind, but if they know where to look for, opportunities still exist. .</ P>.