Open up the "video" new blue sea

Since the events of the "9.11", European developed countries facing security electronics industry's rapid development, the United States as the representative of the Governments have increased the public safety building, Governments protection product procurement scale continues to grow only in 2009, the security industry has nearly 700 billion, although China's security spending is in the start-up phase, but more than 10% per year growth is already beginning to local community needs a huge market potential.

Star Network integrated network device ruijie, 3G communications, multimedia and video applications, wireless monitoring and control and other fields of technology and industry experience, rapid reaction to security market, launched the products accurately cut industry chain, with a view to rapidly in occupies a place of competition.

Right place at the right

For starting new industry star ruijie, times of connotations can come from the time and situation.

According to the relevant statistical data, the domestic market of the security industry's total output reached 160 billion per year, including video monitor output value reached 252 billion.

In the just-concluded two Conference, introduced the Ministry of Finance on 2009 year in Central and local implementation of the budget and the 2010 Central and local budgets on the draft report pointed out that this year the central finance for public security spending reached $ 1390.69 billion, 8% higher than last year's growth. According to the Ministry in 2009 with a total investment of approximately 7000 billion plan estimates, mechanical and electrical construction total investment of about 5%, to $ 35 billion, and the monitoring system in the entire electrical system in the convergence of investment proportion increasing weight, approximately 30%, which can be extrapolated Expressway monitoring system for the next round of market will reach tens of billions of dollars. At present, the Government is increasing its efforts in support of the construction and improvement of interconnection, as important areas of networking applications for one of the security field, will usher in a greater opportunity for growth ... We easily from the current hot spots in such a signal, the concern of the State social order and security as the focus of all this is in the development of China's security industry is a good opportunity, the security industry's golden age is turned on.

Despite the face are opening a feast, but the security industry in its current form, early intervention and video monitoring of manufacturers have relatively complete product line and solutions, has been in the industry form a very strong forces and a great leader, who later became an enemy in front of competitive barriers.

Star Network ruijie never afraid of competition, provoking always troubled students, 10 years ago, the Chinese Internet market share of 90% is Cisco, 3COM and other foreign monopolies, we face the living space is minimal, but the Star Network ruijie decided to choose such a difficult road, shouldnt laid today network equipment national brand of the status of the King; our thin client products are also in the Giants take root in the crossfire, evolving from a graphics Terminal first do thin client overall first, from the Chinese market-leading to Asia Pacific market-leading, Star Network ruijie this ten-year span, proves that we have in new industry survival capacity, more have become industry leaders. IT is a word in the industry, entrepreneurs, not yesterday, only the future. Let's face it, pay attention to the new competitive environment, and to seize new business opportunities for survival and development.

To become the industry leader, is the Star Network ruijie layout every industry goals set at the outset, the golden age of video surveillance, no doubt for the Star Network ruijie this enterprising individuals provides participation in industry competition and opportunities, which will inevitably try to excite the video surveillance industry a new round of turbulence.

Layout leads the way

For a success of the business, only the times are not enough.

Will you be able to seize the opportunity, in a crowded forest, and the competitive video monitoring fields to build up their own competitive advantage, become the industry leader, the key to our strategy of deployment and implementation, the following three dimensions determine the Star Network ruijie video surveillance product line's future development.

Expansion of strategic space

With the China Security electronic industry matures, more and more standardized product trends, homogenized development of competition in the Red Sea, a leading manufacturer of hand-in-; on the other hand, customers demand more and more in an increasingly diversified, attaches great importance to development for the end user, take the road of differences, such as intelligent analysis to identify such high-end market, the future of video surveillance should be taken with how the cut of the market, market, this is clearly the star network primary challenges faced by ruijie.

Star network strategy around the target cluster ruijie, identify industry as the breakthrough point, accurately grasp the monitoring area specific industry applications and needs, the gradual accumulation of industry experience and overall solutions and custom development capabilities, centralized resources, focus on implementation, providing customers with integrated "software, hardware, services, Trinity," a new generation of customized terminals and solutions, while relying on their own flexible customized strategies, the market's rapid response force, strong research and development capabilities, further strengthening the brand and product penetration, to the user, create a "existing differentiation and cost leadership," a unique competitive advantage.

Based industries, specific areas for strategic breakthrough, to video surveillance in other areas of expansion, and gradually enriched product line, to expand the video surveillance industry and vast strategic space.

Create the core competitiveness

Admittedly, the coming period, security and more intense competition, in particular, the industry needs quickly into product customization ability, will be a video monitor manufacturers, bigger and stronger, even in relation to the difference between success and failure factors, this requires manufacturers to have core competitive advantage and this competitive advantage translates into practical application.

This can have a first-rate network communication Institute of Star ruijie, more is our strength, Star net accumulation of ruijie networks, terminals, communication, video, etc more than ten years of research and development of embedded devices and solutions provide the ability to build with embedded device-based video surveillance products and programmes have a strong community.

Market demand driven research and development satellite network ruijie in continuing innovation and breakthrough, Star Network ruijie to this rideBuild a structured system of technical research and development. 09 years we build embedded platforms, system platform, hardware platform three platforms to accelerate video surveillance product innovation and transformation capabilities, shortening product custom cycles, provide the customer with complete applicable solutions for new products to market; in the continuous improvement on the basis of the three major platforms, Star Network ruijie video surveillance product research and development continues to "differentiated" to create the core competitiveness, promote products in the smart development, coding, and other core applications, is committed to continuing to high-end field. In order to improve the core competitiveness of differentiation, we will continue to enhance the market reaction speed, depending on the target market in a timely manner to adjust product structure, shortening product decisions and market demand, provide the customer with more applicability of security products and solutions.

At the same time, the star network production, ruijie through system development, and research institutes, colleges and universities expand cooperation, more extensive integration of domestic the tremendous potential of the human and intellectual resources, together with the Star Network ruijie realize video monitoring innovations to the market's rapid transformation.

Optimize internal and external resources

In promoting enterprise's core competitiveness of enterprise resource system to improve and balance more regarded as star field of ruijie in video surveillance won a complete victory.

First of all, to build efficient, high execution excellence team, team building will have a direct impact on the future development of enterprises, as a new product line, we must have the hard work of cultural and spiritual, have strong offensive and creativity, to higher standards will we create a video surveillance in the areas of excellence team.

Second, fostering learning and development system, Star Network ruijie introduces integrated development of research and development system, in order to achieve two purposes, one is to create an orderly development of system development, makes the product development of the project was ordered; one reaches the role of knowledge management, in the future our rapid expansion of research and development team, quickly realize that knowledge is passed to the new staff in a timely manner, through the rapid growth of the new team. Once again, in marketing strategy, we look for the channel and the strength of the industry, and establish their own partner sales channels, and relying on the Star Network ruijie brand advantages in resources, to build up its video surveillance areas of strong brand value of extension. Finally, back-end platform of management, we can rely on satellite networks ruijie powerful platform, as the network address field of the leading manufacturers, Star Network ruijie in supply chain, quality, operational, cost, and so formed a unique competition, such as relying on satellite networks ruijie's supply chain platform, we can purchase the module size and bargaining on beyond the industry's many manufacturers, in effectively reducing costs so that we can put more resources into the system integration and solutions tailored to ensure that the "existing differentiation and cost leadership" of product strategy.

From bend beyond

Star Network ruijie take a series of strategic layout, and ultimately to compete in the industry in successful kill bleeding Red Sea, reached the video surveillance industry's new blue sea.

Concerned about the F1 race knows, racing in the probability of straight road, overtaking is very small, mostly beyond the bend, we at the video surveillance industry road, like F1 racing, is extremely difficult and lengthy, you need to give ordinary people to imagine efforts and patience, Star Network ruijie to video surveillance field success, first of all, keeping up with the live leading racing cannot be get rid of them, the more important to seize opportunities in the fleeting bend on beyond.

Enter a new industry, we also do not have and industry giants all competitive strength, but we must be able to keep up with industry leader, Star Network standardization around "first ruijie, differentiated" product strategy, starting with standardized products quickly, with satellite Internet market of ruijie's "cost" policy on leader of closely follow and get rid of most of the competitors in the industry.

In the following industry giants in finding a weakness to break, tear kaikouzi, relentless, and energy saving full competition. With the new industry standard in place and new business requirements emerge, Star Network ruijie such strong independent research and development ability and the capacity of the programme custom manufacturers, this means that a bend beyond time. New applications in the industry, we are able to perfect the first time, while Star ruijie in video surveillance industry's lowest cost and best chip solutions more quickly than our competitors in the market, for two to three months of the time difference, a gun in the market, can pretty implementation beyond the bend.

Although the anterior difficulties, Star Network ruijie for industry giants is just a later, but continued to insist on, continuous savings energy and continue to achieve bend beyond, we will surely catch up from behind, become video surveillance areas more appealing manufacturers, truly promote the development of public security.

Star Network ruijie, completely break video surveillance network "wire" system

Harvard Business School this interpretation on the successful model: "Apple computer, Apple is not a Dell's competitors; do software, Apple is not a Microsoft rivals; do more music, Apple is not a match for EMI.

But the three together, doing the ' hardware + software + content ', then they are not the Apple's competitors. "As the trigger for Apple iPod video revolution in the world, star of ruijie are triggered a revolution in the field of wireless monitoring and control. In the face of changing customer requirements and the upgrade to star in ruijie networks integrate their network devices, 3G communications, multimedia and video applications, wireless monitoring and control, and to lead, to build the industry's only available from the network for wireless monitoring and control of the DVR-G series wireless monitoring products, giving the user maximum flexibility and arbitrariness, creating unprecedented wireless monitoring experience.

Wireless monitoring of magnificent turning

As the world increasingly digital, people on safety monitoring of demand rising, work of children want to always watch the elderly living alone at home, working mother would like to be kept informed of the activities of children at home, a day of exhausting for the owner concerned about all the dynamic shop, when monitoring equipment, alarm, security companies must immediately a clear distinction between what is false positives and what is reported, and take the appropriate measures.

… The market need for wireless monitoring of voice of the day.

Since the 3 g network a year ago was put into commercial, wireless monitoring has become a new security industry at your fingertips, the big cheese manufacturers have been trying to safeguard and build on 3 g application wireless monitoring products to preempt wireless monitoring market opportunities.

Contrast, as 3G communication industry's most appealing manufacturers of Star NET ruijie, communication technology based on the 2G build the industry's first wireless surveillance DVR products-G series, monitoring the market is going good harvest, achieve expected development, raise-the industry's strong concern.

In fact, the satellite network monitoring for 3G ruijie, turned 2G yinerbufa is caught at present market requirements and the application of the agreement: to "wireless" light 3G.

Star Network ruijie to "wireless" as creating the G series products of prerequisite elements that respond to the mainstream market needs and to meet this huge demand for innovation and technology capacity to successfully build the industry's first can be separated from the Internet, wireless monitoring and control of the DVR products. Star Network ruijie G series not only in the security industry pioneered the long-distance digital wireless monitoring, even surpassed the market 3 g application bottlenecks, so that non-mainstream mobile phone users to truly "at any time, anywhere, without taking a" experience seamless wireless monitoring, video surveillance is not supported by the network of "wire" system of the new era.

In contrast, the 3 g wireless monitoring is not universal 3G Terminal, three operators 3 g network differences, many looked a little beautiful application has not yet been put into civilian, and relatively high tariff also let 3G seem superior to ...

All these problems have led to a 3 g wireless monitoring and control is still in the concept stage was occupant market center, mainstream users left out, cool market response to hasty foot in wireless monitor manufacturers are embarrassing, and own the accumulation of the communications industry, the vast majority of insufficient monitoring vendors had to look at the "wireless" sigh.

Obviously, Star Network ruijie will wireless monitoring areas of amazing growth rate, you benefit from timely to "retreat" for "rich", homeopathy.

On the occasion of the market not yet mature 3G, with roots in the communications industry for over a decade of Star Network application of ruijie to customer first, skilfully avoided the conceptualization, allows wireless monitoring to seize the opportunity of greeting the sky on the corner.

Star of the new ACE ruijie networks

As the current market only can off of the network for wireless monitoring and control of the DVR, Star Network ruijie G series originality have MMS alarm, telephone, alarm, MMS monitoring, telephone listening collection of four functions that proactively monitor and alarm incident two applications from the fixed network limited, at any time, anywhere, in the heart of site monitoring, opening up a whole new era of networking monitoring mode.

When a signal of alarm or motion detection alarm occurs, the Star Network ruijie G series products are available through the MMS alarm function, send a screenshot of the site to a specified cell phone, make sure that the user at first time master site dynamic, MMS monitoring capabilities support 11 numbers, avoid the calling number to shut down or not in the service area, cannot receive alarm messages in a timely manner; G series products can achieve shortest 0.3 seconds interval of continuous shooting, on emergency monitoring in place to capture accurate; when on-site monitoring equipment is damaged, the mobile phone MMS can also serve as retention evidence; that do not support MMS functionality of mobile phone users, like the G series products can be achieved by sending SMS alerts, but also the ability to automatically dial the prior set of phone numbers, allowing users to listen to the scene immediately.

In the absence of the alarm message occurs, as long as users have needs, through the MMS monitoring or telephone listening function, anytime, anywhere access to monitor the scene picture or sound monitoring field.

Procedure is very convenient, users simply through SMS to issue a simple command, you can easily get any on-site specified channel, or directly use the screen mobile or fixed phone DVR listen live sound.

Easy handling, powerful security and tariff of reasonable so that Star ruijie G series wireless monitoring products have large market development space, at the same time, the integration of multimedia message alarm, telephone, alarm, MMS monitoring, telephone monitoring application of the four original G series of products, to be able to monitor information in advance and, later, more comprehensive control laid the g series products become China's first combine the "ex-post evidence" and "matter of alarm" and "proactive monitoring" DVR product ACE status, won the leading wireless monitoring of the competitive situation.

Video surveillance of a giant

G series as wireless surveillance market, the most important form of landing, the successful realization of a product, application, customers, and reputation of the virtuous circle between to as much as possible close to the market of expanding the user experience for wireless monitoring and success of cognitive, it also greatly contributed to the current wireless monitor profession overall technology and application level.

Of course, Star Network ruijie never underestimate the outbreak of the 3 g wireless monitoring market potentialities and market value, Star Network ruijie video surveillance product manager remaining Jeng says that the Star Network ruijie makes the G series is the convergence of wireless monitoring users and 3 g wireless monitoring application levels of the bridge, take advantage of the time difference, 3G promotion guide the user to enter the wireless monitoring experience; at the same time, many years and operators to cooperate closely, making the Star Network ruijie on carrier system overall performance and compatibility has a unique deep understanding, to effectively support Star NET input of ruijie video monitoring products, when 3G 3 g applications to monitor market ripe, stars NET ruijie will through software and chip upgrade quickly realize 3G existing wireless monitoring products.

As in the security industry's rapid rise of manufacturers, star of ruijie are always the industry practice of all customer-centered business model, the integration of their network devices, 3G communications, multimedia and video applications, wireless monitoring and control areas accumulated over the years, makes its wireless video surveillance product using optimal communication and video processing technology provides its users with high-efficiency feasible and reasonable charges, visible to the "Apple-style" mode makes its video surveillance brand, is the Star Network ruijie rapid layout video surveillance industry, successful implementation process

Breaking paths.

Application by virtue of a "judgment on a unique" Star ruijie mastering this implementation beyond the bend, and wireless monitoring market dominance laid to become the next video surveillance giant day is not far away.