Tuesday, December 7, 2010

New winter's security industry how swimming financial tsunami

Financial tsunami to beyond the expected state, quickly swept across the world.

Of the world economy has been spared no one, only large wounds and injuries in the gap. Security market will also face economic impact

Security in highly developed countries excessive capital operation, financial speculation has evolved far beyond human load size.

Today, globalization not only unable to bear this 「introduction foam 」 disillusionment, or even let it 「introduction convergence 」 too quickly, so as not to cause the entire financial system collapse.

Security live for decades, and even see the unconditional release of the Government to spend demos coupons, you can see that the situation is serious.

Although earlier it was hold security demands are not affected by the downturn of the argument that the recession will even still rising crime rate, and boost security needs. But the big wave is both faster and stronger, the security market is difficult to not be affected. Security since everything is far beyond human thumb, it is the most direct response, seem to be tightening, naturally including the demand for security. Security industry want to stay, not under attack, I'm afraid it is not possible.

M-type of the more obvious

Security in the current circumstances, the security market 「introduction of M-」 trend will benefit significantly increases.

For example, the Government's expenditure for public security, is still expected to remain above a certain basic level, because the Government is bound to boost the economy, expansion of public investments, and any infrastructure must input security control mechanisms; whereas in order to improve the effectiveness of the Government on some sensitive facilities security spending, and even improve probably relative to ensure efficiency increase.

Security in addition to basic security needs, you must still be satisfied with the building, commercial environment, focusing on safety of dwelling place.

However, the market will be very concerned about 「introduction value 」, want the least amount of money, buy the most features and services. As for the other markets, economic recession, will also be possible to extend the service life of the security products, can be used instead of the necessary must discard the trade-in approach, at present there are signs of increasing.

Security industry should consider the creation of value

Security security market, however, has talked a while consolidation and wisdom, is still the inevitable direction of high-end market.

Security market from early alarm, access control, CCTV system independently, each have, until now must be the standard in IP, will connect with each other, better functionality, automated, intelligent, and is the more times.

Security alarm and monitoring system, for example, when the alarm signal is started, the consumer can through monitoring, review site status immediately, and immediately sent for processing; due to help save manpower, the economic downturn, there is still a great chance to grow.

As for the global discussion on some time IP surveillance system, although it is not easy to see concrete results, but 「introduction wisdom of 」 will hopefully become overall IP security system of the catalyst. Because through image analysis technology, 「introduction indeed 」 can achieve prevention effect, you can even add administrative and commercial benefits.

Security as a result, the budgetary constraints when customers generally, operators may wish to benefit by increasing the system, the original single demand, expanded to two or more technology integration (alarm, access control, monitoring, etc.), create demand, increase revenues for yourself.

Even better, you can do this business, now seems to be no more, from various perspectives, deserve to have the ability of manufacturers, integrators, contractors, centralized resources.

Want to know from a customer perspective

Security in m-mode on the other end of the market (the market for large projects), operators must be from a customer perspective, so that customers can use the least amount of money, buy functionality up or cost-effective products.

Security is probably aware of the following two fields: the first direction is to note that there is no product that can allow customers to increase the effectiveness of the existing system? for example, Japan has a company in the original police wiring, fitted with its own design of image compression and decompression module, let users use the same alert line, you can transfer video camera capture of documents.

The second trend is that there is no product that can be used also, even less, put the original work better? we can see two examples, for example, megapixel camera, because you can cover an area of more space, a megapixel camera can replace the four traditional cameras, making the total cost less, less maintenance costs and better quality image. Another example is a company in China will be Imaging card embedded motherboard, also with image analysis software, not only for the total cost savings and management fees, the establishment features also more powerful.

Careful search for IP monitor positioning and business opportunities

Security security industry to IP in the direction of the had no doubt! operators the question now is: what is your location? service the pendulum? many CNC operators because see the potential of IP have already entered the field of security services, prepare 「business despoil 」 market (actually, using 「introduction big swallow 」 market more accurate), for example domestic Chunghwa Telecom, the Mainland of China Telecom (global eye monitoring platform services), in addition to the traditional monitoring services, even into the large scale in the market.

In addition to Netcom industry, based on the importance of integration, some IT or automated systems integrators, have stepped into the security field, could result in the reorganization of ecological accelerated market as a manufacturer, the choice of the pathway to the future, more effort is needed.

Security so that the original security integrators or contractors, but also how to find a new positioning? want to maintain continued fighting in the case of large scale, the author's view, makers are not bound to a fast increase in IP-based technology and the integration capabilities, is the need to properly utilize security market 「introduction customized 」, concentrate on a few familiar application market, long-term cultivating customer loyalty, while efficiently grasp of customer demand, accumulate their own advantages.

Strengthen the management structure and capabilities

Security if integrators, project developers determine the DPRK

The security integration, some 「introduction soft power 」 relative will become more important. First, it is essential to enhance the capacity of the entire project management, as technology becomes complex, involving multiple departments personnel change, how to make the case for smooth, will significantly affect the profit situation. Another note is that the intensification of the financial management capacity, because once the case is made larger, working capital and cash flow management, will become key players can profit. In addition, the overall quality and technology improves, more attention must be constantly.

A combination of powerful partners

Security in case of lack of standardization, security-related technology are both wide and deep, no one could grasp each key technologies.

What's more, today's winner, may not be able to ensure that in the next round of the contest, will not be crushed. Therefore, security integrators, contractors must be eyes and have a good eye on some resource-rich manufacturers, to think of ways to do depth cooperation, even became allies. After all, standing at the giant's shoulders, but can have seen further, it will not be submerged in the flood.

Concerned about the application of new technologies, new

Security on the other hand, when this economic downturn and increased competition, more and 「introduction of new technologies, new application 」, maintain links.

This can be a step in the earlier than others, and even the opportunity to master the increasing profits, or cut the past difficult to penetrate new customer segments.

Security during this time, almost all standard for business are the opportunity to begin adjusting physical fitness, adhere to core business, doing the right thing, and so others error (usually occurs), this statement also applies to the security industry.

But fortunately, security and overall industry downturn, often appears on the contrary, because in most cases, the security industry is always and in crime and social insecurity, grow together. Therefore, I can confidently say that the security industry's boom winter, absolute than most industries much shorter, but in the meantime prepare, will soon see the recovery.

No comments:

Post a Comment