Marking of fingerprint lock market how can breakthrough (1)

Industry background and introduction

Fingerprint lock is in the last century began research and development in the early 1990s, the mid-1990s have developed early fingerprint lock, 2000 fingerprint lock has basically formed in 2006 when manufacturers nationwide but 10 several, mostly concentrated in Zhejiang and Guangdong.

2008 manufacturers to incomplete statistics, at least, 50 cent, fingerprint lock industry for nearly 2 years in addition to the increase in the production of the enterprise, the actual sales in the domestic terminal does not have a fundamental breakthrough in the industry of fingerprint lock at the end of the actual sales volume does not exceed 2 million, is in a State of total industry losses. So easy and advanced products, why selling fixed? over the past few years have been plaguing the large number of operators and vendors.

Since the real version of gold means a code lock on the Chinese market planning "in the online release of the industry and lay readers sent me a lot of messages, the problems are mostly concentrated in the fingerprint lock industry-what's wrong, why the product sold is not moving, while increasing production enterprise down? fingerprint lock in what way do? I on these issues in conjunction with our own practical experience and judgment to objective analysis for some.

Fingerprint lock industry has been in place, there are three aspects, the operator ignored market perception of the products; use of marketing tactics; operators and marketing personnel, conservative, not clear thinking.

First, the operators are ignored by the market's perception of the product

First, a concept that consumers purchase decision-making process of the first stage is to recognize and understand the presence of a commodity, he recognized the demand for such goods or before entering the purchase decisions of the next stage.

To make consumers aware of the need to tend to an internal or external stimuli. Therefore, the operator must first make potential consumer awareness, understanding, fingerprint lock ease and security. For effective arrangements marketing stimulus to promote consumer interest and needs.

Fingerprint lock access to the market also has a fast 10 years time, then I give the operators of the various manufacturers ourselves into the road looks like random look a few men seen fingerprint lock, and a few individuals will use fingerprint lock? I can tell you will use the fingerprint lock ratio will not exceed 1%, this is the fingerprint lock to sell fixed root cause! this is like you want to buy clothes, did not try through how you can get the truth.

I give another similarly alternative products, LCD color TV, just came out and it is the high price, but also from the side does not see images, LCD color TV rushed out why siege? I say it might turn a phenomenon that is LCD TV manufacturers in all stores to show better than the traditional TV set light, thin, it happened to compensate for the shortcomings of modern room small. Image intuitive na! see the fingerprint lock, which manufacturers have strength and vigour or thought in all areas do not always demonstrate? no, none! last March to June, I ran a total of over 70 cities, bluntly stated that more than half of the prefecture-level cities have not sold shops fingerprint lock, lock in a sold shops will be familiar with fingerprint locks of bear almost no!!, customers see your shop will not be operational, the heart must be in want, it's certainly not good selling, better sell shop already skilled eyes would be spent, or do not eat the first crab. I said earlier, the consumer purchase decision first to raise demand and needs you to throw to let him know it well, convenience, let him find the demand characteristics, at least you have to let him be used. Otherwise your product even better into heaven, consumers do not know, it is no good. Any items purchased to allow consumers to finish, operators must allow consumers to first understand the product. Understanding the characteristics of the product, raise consumer demand.

Second, the use of false marketing tactics

Current fingerprint lock manufacturers in developing markets generally use to project market as the main line or retail market as the main line to own the market.

The second way is right, but you decide which market as the main line, you have to grasp the opportunity! fatal is currently all fingerprint lock manufacturers using marketing tactics are more or less problematic. We know that is the basis for strategic and tactical, and strategic direction. Just like building a House, the Foundation no, House is built up.

1. first use of engineering market as the main line of marketing tactics do not

A time no.,

05 I decided to use the main engineering market, the real estate situation is thriving in the State, the real estate company boss almost never seen the fresh stuff, like quiet talk to you, the real estate company funds face more generous, and a series of favorable factors. Today, these factors have?

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