Friday, December 3, 2010

Household access control market is unexplored Virgin territory (1)

Security in relation to the communication and the household appliance industry, because of the low barriers to entry into the security industry's company more, competition is very fierce, prices and construction costs of a drop down again, is now close to zero profits.

Now security enterprise that works hard to answer, is to receive engineering is no profit, mainly security enterprises have their eyes on urban transport, office buildings, hotels and city community of security projects. Due to the large green city construction engineering security monitoring, so that many security companies hope, but the city of quantity large security monitoring project (a city only a few), entry requirements, so that the vast majority of Security Enterprise discouraged, many enterprises are facing a crisis of survival.

Security industry where? author believes that the development of the average family's security system is the security industry's current direction, one of the most important products is the home access and home live video monitoring burglar alarm system.

Home security prospects

Due to the polarization, the order situation more complex.

Therefore in the country has two related industry is developing rapidly, the first community security team, the second is the security market. In urban road junctions, overpass, often see a security guard on duty there, in fact have their standing guard on duty, robbery cases have little. In the domestic large and medium-sized cities, and almost 70% of families installed security and network security, and the United States, Japan and other developed countries have little family install security doors and network security.

But if anyone to "door unlock" House theft, robbery, even with the security community, but also impossible.

In high-rise residential buildings, someone from entering the underground car park or in the underground car park with a card into the households who are relatively easy. Thus, the traditional mechanical lock till today, have a non-converted not stage. With top-grade e-mail household access to replace mechanical door lock is a great leap forward, it can be said that this kind of household access control for a long a period is generally unable to crack open the electronic household access to replace the traditional mechanical lock will become a trend in the future. But household access control is an electronic products, electronic products is not possible to guarantee that 100% of no-failure, so ensure that electronic household access failures can also be through a secure and reliable way to open the door, this is the electronic home access key topics. In the electronics market, we are more optimistic about the communication products and household appliance products, security products are generally not be optimistic, because security products market is small, and communications products and home appliances market is very large.

From the current market: now to enter the communications products and electrical appliances market, need to invest funds in the $ 10 million or more, but also the only occupation one very small market, and there are market absorbed at any time; if you want to occupy one of the larger market share at least investment funds are over $ 10 billion, profit is not very satisfactory.

Security products had not been promising, because security products market is too small, and now security enterprises larger scale only larger communication products and electrical appliances company of 10%, but as soon as the security product promotion to ordinary families, home access and home video surveillance and alarm systems this market than communication and how many small household electrical appliances.

It can be said about how big the market, household access control market is large.

In China, there are 3 million families, 3 million families, really rich or willing to install household door minority conservative estimate of 10%, i.e. 30 million households have the above requirements, this market is considerable. With real-time video surveillance and access control system is a product line of high-end products, the actual requirements can be reduced to $ 1 per cent of the family, for 300 million sets, this number is very large.

Thus household access control, alarm monitoring market is a very large and almost a not yet opening up of virgin land, if the home security market open, on the security industry is inexhaustible, the inexhaustible market.

Current home security product problems

Home security products as early as 10 years ago has begun to enter the market, now 6 and 8, 16 zone of home security alarm host prices have done a few hundred dollars, but I still can't open market, the real reason is security system has several problems not solved: a false alarm.

This is the home security system is not capable of mass access to ordinary families the major reason why home security system is very good, but 3 months or for a longer period of time as long as there is a false alarm, users could not suffer. But as the electronic product, in order to achieve correct alarm is almost impossible, even for high product quality and products; the second is removed immediately. The original home security system design can be done very easily, but the garrison to General requirements enter a password in order to disarm, password error will result in false alarms; the third is the main entrance door access control is not installed. The main entrance and a variety of reasons, the majority of ordinary residence does not have access installed. Now with a master key to open the mechanical lock is not unusual, as long as the thief used to open the master key into the lock, use equipment to detect door open after delay for about a minute (for users with the key after entering the password to open a garrison) time to the alarm. The entire system and all of them do not work. So now most of the company's main products are used in Office building as the company's security system, rarely used in ordinary families; (4) in order to remedy the defects due to false alarms, family security host is installed in the alarm at the same time over a network or phone channel sent still photos. Due to the high cost of the product (3000 Yuan), image sent time (seconds) could not be displayed on the mobile phone and other reasons, to limit the use of the product.

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