Domestic security Enterprise opened overseas new battlefield (1)

Recently, Hangzhou hikvision digital technology co., Ltd. released a year reported that the report displays: hikvision 2010 interim results for the enrichment and compared by 40-60%.

Recent security industry boom indicator is promoted as hikvision performance increase and a major reason; on the other hand, hikvision believes that domestic and overseas marketing system will continue to improve and promote the company's products in domestic and overseas market continues to grow.

Feel the heat of the overseas market and not only security Enterprise hikvision a home.

In fact, with the full range of overseas markets, many security Enterprise warmer has overseas markets as they develop important piece in the field.

Overseas market prospects of the wonderful

July 25, journalists and Guangdong sumon God electronic technology co., Ltd. (hereinafter: sumon God) when Jorge AC, General Manager of Meng, Guangdong sumon God after successfully broke into the Beijing Olympic Games and World Cup in South Africa, is ready to enter the United Kingdom, Brazil market ready.

"All World Cup 2010 South Africa places security equipment supply, sumon God accounted for one third of the share. This makes our competition 2012 London Olympics, Brazil's World Cup 2014 and the 2016 Olympic Games market confidence in Brazil. "Guangdong sumon God Vice President John red told reporters that for overseas market in recent years, the Guangdong sumon God has initially developed strategic plan: 2011, in the United Kingdom set up a sales company that primarily services the 2012 London Olympic Games; 2012, in the United States to set up research and development company, United States of technical personnel, the development of security products guide the market; 2013, established a branch in Brazil, Brazil 2014 World Cup, held in 2016 Olympic Games bring business opportunities.

Overseas major sports events in the security equipment manufacturers in the eyes of the delicious aroma spray is undoubtedly the "cake", China Security Enterprise on this contest must rely on overseas markets and operations.

And overseas market booming trend is not only reflected in the many powerful security enterprises have been participating in overseas exhibitions and the establishment of foreign branches. In June, Hangzhou hikvision digital technology co., Ltd. has established a branch in the Middle East, the Dubai branch of Hikvision FZE is hikvision sixth global branches abroad. In addition to the bases overseas new company, Chinese enterprises in order also got achievement. 5 months, Newland group marked its European branch came: Newland Europe BV was Turkey State pharmaceutical administration and Turkey Antara city bus management project, two total orders for 213.9 million. The new responsible person believes that the above order project shows the company set up overseas institutions, expand overseas markets have achieved real results.

Many factors "call out" overseas heat

Not just for large enterprises and foreign trade company in overseas markets we render, many emerging small and medium-sized enterprises also wanted to open up overseas markets have become the second spring.

Shaanxi Provincial Security Association related staff describes, in recent years, the domestic security industry development in the form of very hot, more and more Chinese security enterprise through the traditional operators have slowly built up considerable strength. Moreover, with the financial crisis of the past, the overseas market overall rendering a significantly warmer. John red believes that currently there are many Chinese enterprises have "globalization" as the company's strategic development priorities. "We communicate peer chatting and security are of the view that the current domestic security market volume growth rate has slowed down. But the entire security industry development momentum is very fierce, has been unable to meet the domestic market, only the ' refuge ' overseas. At present, overseas market situation, but also adequate optimism. "It is reported that China-made security products have been exported to Southeast Asia, Middle East, South America, Eastern Europe, Africa, but also exported to North America and Europe and other security technology developed by countries and regions.

According to a number of overseas investment experience enterprises official responsible for the establishment of the overseas production systems and marketing network can enjoy preferential policy to encourage local investment, the small and medium-sized enterprises "very attractive".

Also, security enterprises participate in overseas exhibitions will enjoy government subsidy policies. These factors, the Chinese Security Enterprise set off the overseas market heat. For enterprises, involved in overseas markets was increasing its competitive strength of an important means. John red finds that enterprises go out of the market, would in practice and learning to foreign advanced technology and business standards, which will provide their own build excellent technical strength, expanding market channels, to expand exports and build the corporate brand win conditions.

[1] [2]