Market perspective: two types of mainstream enterprise will lead the security market

Domestic security industry over the past 30 years of development, has formed a research and development, manufacturing, software, sales, engineering and systems integration, alarm operation and intermediary services, as one of the emerging sunrise industry.

The sunrise industry since 2005, a series of changes.

The market a safe city, emergency command as the representative of the city-level security requirements and to personal security, home security, community safety, represented by the new requirements of civil security of ... Market demand is subdivided, different groups for security products offers personalized requirements. Industry noted that this demand change accelerates the traditional security market to large security market transition, market demand continues to grow, applications and the rapid expansion of business types, civil security market gradually start.

In this variation, the security market for production enterprises in which place high demands on the birth of the two types of mainstream development strategy: one is the "small but excellent" strategy.

The strategy relies on the core technology, research and development of high-quality products, for the breakdown of expertise provide targeted, personalized solutions, software and hardware products, integration, construction, operation and service. General number appears in the small and medium-sized enterprises. Another class follow the "great and strong" in development thinking, after intensive formation with a wide variety of business and large enterprise. Such enterprises have compatibility very good software and hardware products, unified system integration platform that provides product marketing, engineering, construction, operation, maintenance and other services to meet the large-scale urban projects, civil and security needs.

Implementation of the "small but excellent" development strategy of enterprises, product or service must have a unique and exclusive.

Enterprises want to own the "safeguard", and then in your set limit circle continuously strengthen patent technology, market segments, personal services, point to create a competitor to imitated's core strengths.

Implementation of the "great and strong" development strategy of enterprise development model has two kinds: first, to a certain type of product or service as a breakthrough that has an absolute competitive advantage, based on the progressive extension to other areas, and gradually expand the business scope and field of application.

If hikvision company to image compression technology as the core competitive advantage, capture digital DVR market, strong leading position in the market, gradually expanding video server, video cameras, and other market segments. This strategy takes a long time and a strong foundation and enterprises must be a segment achieve better results. In addition, when the enterprise entered a diversified operating stage, the management team are facing unprecedented challenges that need to manage to have a higher management level.

For changes in traditional security companies, only a deep understanding of market changes, grasp the market situation and the current situation, consideration of enterprise change direction, locate the enterprise into the market of new ways to break through the bottleneck in the development, in the fierce market competition in an invincible position.