2009 ups and downs in the growth of Asian security market

Global security 50 finalists qiangbangdan Asian enterprises, China Security enterprise growth most rapidly.

Korea enterprises generally also growing, and most of Japan and Taiwan companies suffer a greater impact. Overall growth has slowed down, only dahua technology, CNB, Hikvision and new entrants RCG exception. This year's Asian security manufacturer 25 most obvious features industry performance and according to plan for growth.

A positive factor for growth

Partial grip-price ratio in Asia manufacturer and obtain balance of access to the good growth.

They all consider strengthening brand recognition for marketing is absolutely necessary. Strict approach to brand, and participated in many of the world-wide marketing and promotion activities, including increasing advertising, participation in exhibitions, etc. to respond to media requests.

Achieving differentiation

Difference between enterprise advantage in the form of investment in research and development and from simple products to the overall solution.

Gradually, the whole solution is increasingly being used. The user is to win the product right to speak, which leads to the demand for greater product diversity.

Adverse factors

Overall, Asian manufacturer's price/performance advantages and rapid innovation makes them become customer's preference.

However, there are still some enterprises particularly in 2008, also suffered a great impact.

Plenty of opportunity for emerging markets

On the security market size and needs, obviously China and India is the largest.

China is still achieved organic growth of our strategic market, for example, the Chinese Government-led safe city and digital city project. Security monitoring concept in China is relatively new, relatively speaking, before the market mature, there is a wide range of opportunities still exist. In China and the Middle East means less affected by economic crisis. And the Middle East and Africa market growth, originated in huge related customer base.

Banking security while in developed countries is already very mature, but in emerging countries market still very promising.

In addition, new business market segments, particularly in the Middle East and Southeast Asia market, including chain industry is focused on the development direction. Although the SME market demand is not as fast as growth in government departments, but their potential is great, and is still expanding.

Planning products blueprint

Innovative technologies, such as H.264 and megapixel network camera is this year the Asian manufacturers supply of hot products.

While in storage, the use of h.264 compression standard with high-definition capabilities of hybrid and mobile DVR will greatly popular. On the other hand, in the all-IP technology programmes and more attractive in the NVR. More 3rd party software compatibility of hardware will help manufacturers improve the international visibility.

Overall, the majority of the company's sales performance suffer shocks, but the 25 Asia's top companies are optimistic about the future, also saw signs of recovery.

In contrast, the impact of the economic crisis in Asia is not serious and ongoing investment in research and development, marketing and market education, training, and we will see the 25 top Asian manufacturers to ride through the crisis.