Domestic security market is the lack of technical innovation and brand Guide

Security market is huge, leading technology innovation and brand.

This will be a high threshold of the market, is a stressed areas of technological innovation in the industry, only products + technology + brand in this hot market foothold.

China security industry's lack of ischemic?, core research and development of brand and channel services.

China security industry ills in various sectors in the eyes of a strong brand has become a cash cow, particularly in the IT sector a strong brand with advanced core technologies developed strong or channel strong, rely on the strong brand and the strength of the short time you can dominate the security market. Domestically, IT brands into security has become a common phenomenon, they have the product core technology research and development strength and channel services, digital and vimicro is one successful model.

According to the data show that China has become the United States after the world's second largest security market, China security value from 10 years ago, the 200 billion growth to present nearly 20 million, from the 2008 Beijing Olympic Games to the 2010 Shanghai World Expo, Guangzhou Asian Games ...

Security products, systems, solutions, an endless stream of applications, security market "trees". But the security industry also soft rib and cannot be ignored.

A strong brand is currently China's security industry development of greatest weakness.

As time goes by, the vast majority of enterprises in the market competition is relentless. At present security market products of core technology is the foreign large enterprises dominated, but the vast majority of Chinese security enterprises have go follow road to product innovation, low-cost with a price war to win a small profit. As the market industry competition, with the influx of industry strong brands, future security enterprise will be divided into two categories: has the core technology research and development ability of enterprise and have client resources. Those in an intermediate state, neither core nor the core customer resources enterprise quantity will be reduced significantly.

On the basis of a strong brand, digital China is famous for its impressive channels, has seen its home channel's regulatory capacity, through a large distribution network, mature channel management experience, and create multiple consecutive years performance miracle, the most amazing to be able to rely on proprietary technology into security areas of production; and vimicro is typical technology which IT enterprises, on the chip of the attainments of the art, its technological strength has been widely recognized in the industry.

From the current market environment, the IT market of excessive competition, market share and profits year after year decline, and the potential is huge and profitable security market for all businesses, is full of attractive.

Experience the global financial crisis, domestic security market is facing a new round of cards, the security industry market competition is stiff, international brand overbearing pressure, the traditional security industry will accelerate the process of survival of the fittest.