The biggest gap in China What is the security industry?.

<P> According to statistics, China has become the world's second largest after the United States security market, the output value of China's security more than twenty billion yuan from a decade ago to the current growth of nearly two hundred billion yuan, the Beijing Olympic Games from 2010 to 2010 Shanghai World Expo, .immediately called for peaceful development of the city during this period, various types of security products, systems, solutions for emerging applications, security market rare "flowers are blooming," the scene. .</ P> <P> security market in China this year, "cake" has 200 billion shares, just Shanghai Expo to take billions. .Faced with such huge market share, rely solely on traditional security industry support, I am afraid, "indigestion" and therefore created an entirely different story: the major industry, strong brand invasion of the security industry, like 鲤鱼跳龙门 as among the security market, .Expo to share with all major brands of high-tech feast at the same time so he moved to the field of security, particularly in the IT industry, mostly, of course, no one wanted to miss this feast of suction gold. .</ P> <P align=center> </ P> <P> strong IT brand already invaded the field of security is nothing new; global IT giant Cisco 500, Tsinghua University jointly develop network solutions for intelligent cities; Founder .Intrusion Detection System to create a subway; H3C hold high the banner of building monitoring application platform; the world's top chip maker Intel launched monitoring platform embedded chips; the manufacture of high-end Digital surveillance cameras; Vimicro build self-security chain, etc., international brands in the .In recent years, the collective security rooted in the market to aggressive brand strength and improve the channel services are opened up another round of security industry outlook. .</ P> <P> view from the current market environment, IT is too fierce market competition, market share and profits diminishing, while the potential for large and lucrative market for security of all businesses are full of temptation. .Through the global financial crisis, the domestic security market is facing a new round of reshuffle, the security industry has become fierce market competition, the aggressive pressure of international brands, the traditional security industry will accelerate the process of survival of the fittest. .So who wants to regain control of rivers and mountains of China's security, then who will create a strong brand! .</ P> <P> security industry in China is currently the most missing? .</ P> <P> then let the consumer brand of China Security What are examples? .I believe answer is nothing less than the Hikvision, Kodak, the world Albert, and so set up a long time, well-known large companies, which may be can only say it casually, then what if the brand into IT? .I am afraid that consumers would not be enough day and night, yes, this is the lack of things! .At present, most security companies have been lost in the relentless tide of market competition, many brands I never even heard of, how can stir Waves in the industry, strong brand is now China Security .development of the industry's weakness. .</ P> <P> With the change of concept, we are living in a brand-led era, the value of the brand has become a trend, Coca-Cola president and remark: "If one day, I have nothing, but I .Coca-Cola the brand as long as I can re-development of another with whom the same Coca-Cola Company. " .High added value for its strong brand, high profit margins, and enhance the competitiveness of enterprises, allowing companies to "pre-loaded", with strong market appeal. .For security enterprises, with the brand, can reduce the cost of sales and service costs; to be the case of product homogeneity, look different, greater added value, you can brand loyalty by consumers, with more .large market share, which is most lacking in the Chinese enterprise content security. .</ P> <P> why the lack of big brands? .The answer is simple: lack of core technology research and development and customer channel resources. .At present the core technology security market products are dominated by large foreign security companies, the Universal Declaration of Axis to open the camera with the world's most advanced DSP chip, called the Vanguard Digital channel management and construction, the most understandable of course, true, but .The vast majority of security companies in China in taking the road of imitation, can not be product innovation, low-cost price war to win with a small profit, with the rapid development of the market, industry competition, with the strong brands of the industry .into the future of the security companies will be divided into two categories: core technology research and development capabilities of enterprises and enterprises with client resources. .Those in the intermediate state, the lack of core technology has not only the core of client resources will significantly reduce the number of companies, the traditional security model to be gone. .</ P> <P> gap in the security industry in China: the invasion to bring the Gospel to the strong brand </ P> <P> what they lack most of China Security Industry? .Lack of brand; lack of core technology and channel development services. .The shortcomings of the Chinese security industry a strong brand in the eyes of the industry into a cash cow, strong brand, especially strong IT sector influential brand in the industry, with a strong core technology development of advanced channel or strong, relying on a strong brand and strength .short period of time can dominate the security market, traditional security companies that are lacking in something. .In the country, IT brands to enter the security is a common phenomenon, they have the core technology R & D strength is also a channel service of protection, along the way, Digital and Vimicro is a success story, worthy of the industry reference: </ P> .<P> God Vimicro code and it is precisely the success of the Chinese security market to seize the lifeline of the two, in the basis with strong brands, Digital China is known for the strong channels, and internationally renowned security agents have many years experience in brand ., with nearly ten thousand channel management capabilities, through the extensive distribution network, sophisticated channel management experience, performance multiples for many years to create the miracle of growth, the most amazing is that with self-developed technology into the security areas of production, the .bit of a surprise; and Vimicro is a typical technology started IT companies accomplished on the chip reached a pinnacle in its technical strength has been widely recognized by the industry. .</ P> <P> security market is huge, only a leading technology innovation and brand, attracting numerous brand manufacturers, IT vendors is the vanguard of just around the corner, this is a high threshold of the market, this is a field of emphasis on technical innovation and industry .Only products + technology + brand, can in a piece of "hundreds of billions of cake" on a larger share! .</ P> <P> </ P> <P> </ P> <P> </ P>.