The first section needs analysis product needs with the quality of life of residents, residential, automotive, office buildings and hotels, etc., the rapid development of the pillar industries, as well as national defense, public security, and financial system on high portability and security of fingerprint products growing demand.
Locks of the consumer market in biometric technology, electronics and other high technology products is also fundamental in a blank stage, but the market of consumer population demand for fingerprint lock wishes it presents each year more than 40% of the high growth in 2009, the Chinese domestic market for fingerprint lock, the share of high-technology products will reach about 10 million sets.Second, price demand in Europe and with electronic combination lock, remote control lock, the price is relatively high, margins also exists, but the domestic production of these high-tech enterprise of the lock.
In recent years, China began to introduce into their production from the fingerprint lock.III. channels demand along with the fingerprint technology continues to mature and developing, the gradual reduction in production costs, fingerprint technology-related products will usher in a period of great development.
The present United States, United Kingdom, Japan and other developed countries have provisions on the entry of foreign citizens in the airport security check will capture fingerprint; United States already in the territory of 115 airport installed fingerprint scan detection system; Japan immigration authority also provides that the port on the immigration of foreign citizens is also collecting fingerprints; preparation for the 2010 Shanghai World Expo held at the Shanghai mass transit will introduce fingerprint security inspection. All of this shows that the fingerprint technology is about to enter the outbreak-growth period.But on the other hand, fingerprint lock of greater market is the civilian market.
The popularity of the civil market, currently the biggest obstacle exists mainly manifested in two ways: first, the concept of reasons, many people lack of understanding of the fingerprint lock, a little "greener pastures", or even think that it does not have a traditional mechanical lock for safe and reliable, in fact, this is the deviation of the fingerprint lock. In fact many people used the fingerprint lock later often inseparable from it, because the fingerprint lock not only more secure, but you sure can give rise to a great convenience, with it, you no longer have to keep and carry a big bunch of keys, this is the modern embodiment of modern life and the pursuit. So for fingerprint lock manufacturers, consumer guides and universal access to education, there are a lot of work to do; the second is price reasons, lock the price also does not have to install the ordinary people can afford. Because at present able to batch manufacturing enterprises, also is the fingerprint lock not to enter the large-scale industrialization phase, with the scale to reduce manufacturing costs. 2009 Beijing Olympic years later, is China's rapid development of fingerprint lock market. With some luxury flats, fingerprint lock market application will enter a phase of rapid growth.Currently, the focus on the development of project real estate market.
Fingerprint lock to project real estate market focus for development. Fingerprint lock civil market potential value, after assessment, really great, but as a stylish, futuristic high-tech products, to enter the civil market, must be put in a large number of ads, leads the consumer trend. Civil market development, spending a significant amount of sales force; whereas the same sales force in engineering market inputs, a works contract it is often the hundreds of thousands, or even the fingerprint lock, the scale effect in stark, relatively fixed regional also significantly reducing post-sales installation and maintenance costs.Fourth, the demand of consumers at the time of purchase, price is the first consideration, the fingerprint lock products regardless of the structure or price are superior to their potential substitute products.
Consumption at the time of purchase, product quality is the second consideration. Internal fingerprint lock manufacturers to increase product sales, it is first necessary to win the hearts of consumers purchase, the price advantage, increase the product's technical input. In addition to the safety performance, frequency, by referring to the response speed, recognition rate, additional features are the key indicators, intelligent also owners understand accept and simplistic. Now intelligent system is normally provided by the developer to provide hardware products, property companies provide software maintenance, community owners for intelligent device know enough depth, is one of the most important equipment failure.The second section of the supply of a product supply have broad prospects, but China's fingerprint lock market is also rare large manufacturers involved.
A qualified fingerprint lock, shall be in the international leading level of smart chip and a high standard of installation material, which determines its rigid cost in $ above, with a high technological value, fingerprint lock market prices generally more expensive, plus the lack of consumer awareness, on the market with a certain degree of difficulty.Fingerprint technology industry as an emerging high-tech intelligence industry, its technological exist insurmountable heights, to date, the global fingerprint technology products are also just in its infancy, the domestic market also less of a true sense of the fingerprint technology product brand.
At present in the Chinese market has some of lock manufacturers to enter the market on camel phase, such as the Jill Enterprise Co., Ltd. (Digi brand fingerprint lock), other brands the company's global operations, most do not fully opened, the General fingerprint lock manufacturers through direct sales approach to government agencies, financial system provides products.Although at present China fingerprint technology product market competition has been intense, fingerprint lock as a new high-tech products, the biggest competition from consumer awareness, rather than similar products; a quality excellent fingerprint lock products, as long as market strategy appropriately, you can execute in place, completely in a short time to achieve sales of breakthrough, quickly became one of the leading enterprises in the fingerprint lock.
Second, price supply fingerprint lock products in the product technology is not completely perfect, competitors, substitute products, the products of high added value, the market will be able to meet their intake of high profits of requirements of the product subsequent development will be up-front sales growth, profit increased gradually matured, as innovation technical monopoly and oligopoly market monopolization of break, competitors, market competition, substitution products increase the added value of products not
Broken, profits go thin, the profit after the peak and begin to decline gradually. Enterprises are becoming more and more attention to product cost reduction, lower cost is becoming more and more advantageous position, particularly similar to the first Jill Enterprise Co., Ltd, with mould Department, design department, Department of the Ministry, die polishing, punch, drill press, lathe, electronics, Assembly and test operations and other specialized departments, you can accomplish the 90% process at the factory completed.III. channels supply China fingerprint lock retail distribution businesses still immature, faced with the high cost of channels and media, at the same time as the fingerprint lock products in advance, to retail distribution on breakthrough is technically difficult.
Fingerprint lock into engineering market can select channels are: real estate sale, Government Office, financial, commercial, hotel rooms, etc.Property for sale: in recent years, China's real estate industry hot development of fingerprint lock market development brings unprecedented opportunities.
Real estate for sale on the fingerprint lock demand large number of procurement, in Guangzhou, a real fingerprint lock sales reached several million dollars, and real estate Chamber of continuously developing real estate, as long as the service for maintenance, you will have a sustained growth in market share and sales performance.Government Office, financial business systems: the demand for fingerprint lock, but relatively little on performance requirements and installation more stringent quality requirements, on the progress of the project are often relatively slow, procurement volume.
These units on fingerprint lock procurement basically is a one-time action, salespeople are rarely in the same customers get second sales opportunities.Hotel rooms: currently makes extensive use of IC Carmen keys, due to the large amount of mobility, and fingerprint lock needs to enter the scene, and passenger fingerprints after the departure of a process of elimination, too complicated to use, expediency than IC Carmen keys, as well as for hotel housing.
Therefore, to real estate-focused sales strategy is most suitable for fingerprint lock marketing needs.4. promotional supply relative to traditional door locks, lock series technical advantages of the product is extremely clear.
The uniqueness of individual fingerprint greatly improve user security on performance requirements, and the fingerprint of the unique physiology of subsidiarity, and completely avoiding the lost, stolen, copied by trouble, these huge advantage makes fingerprint lock technology have increasingly been accepted, and on a global scale caused a revolution in the field of security.In such a broad market prospects, many enterprises have developed fingerprint security products, but after several years of market breakthrough, fingerprint lock has been no large-scale popular application.
Manufacturers on the market during the boot phase, a fingerprint lock market force of martyrs, the remaining old brands except very few cards have Digi section III market characteristics of the product characteristics of fingerprint lock and password lock shape simplicity, but the internal structure is very complex, General each lock has 4 to 5 latch, the stability is good, and fireproof. A lock operation is quite simple. Fingerprint lock General can save 75 to 150 fingerprints, which was the first to enter the three-finger print, can be managed with other fingerprint. Password lock you need to use batteries work, as long as open lock of a metal plate on one side, you can replace the battery. It is understood that currently use fingerprint lock, most banks, public security, security guard, hold the confidential files of the units and departments.Of course, fingerprint lock nor expensive, really buy fingerprint lock, customer concerns about security, General "versatility and stability".
Specific to the product concerned:1, rejection rates and wrong identification rate
Error recognition rate: actually refers to "an unsaved fingerprint can open fingerprint lock", which I also lock industry, have not heard of, General fingerprint lock can achieve practical standards.
Rejection rate: means "for a correct operation of the fingerprint in the correct manner but could not open lock", this should be to buy a lock should be concerned about.
Currently available lock rejection rate indicates that of all 0.5% to 1%, but the data is data that must be purchased on the spot with your fingers more demonstrates several times.2, intelligence
Buy fingerprint lock people generally at its security and intelligent fashion.
3. versatility
I also don't see what the manufacturers production "with" the security door lock, lock the doors and separated at the time of purchase, if you purchase but hold the lock to the door looks is very troublesome, so buy important to note that the lock body complies with the safety gate open-hole standard.
4. power consumption: buy lock, I also do not have any way to teach you how to identify the problems of power, but power is the judgment of a lock on the pros and cons of important standards.
Second, price feature at present, the fingerprint lock industry consolidation has began, a variety of products in the fierce competition that industry market is saturated.
Due to the development and design creativity gap, domestic product copy copy, product homogeneity, make marketing more price competitive. From its application in various fields are replaced by the possibility of size, and its downstream industry growth conditions, the fingerprint lock market in recent years has been shrinking profit margins, but the industry is still growing at a steady speed. In production, because the new material and technology innovation development, existing enterprises require product transition and equipment replacement, industry product price will be running smoothly.3. channel features the entire fingerprint lock industry, and the relevance of the downstream industry, overall, the downstream industry needs change, price trends on the fingerprint lock industry's development impact, the fingerprint lock industry also has a greater traction and driving role, their needs directly determines fingerprint lock industry's future development.
Domestic production of most fingerprint lock remains direct sales and agent two sales model, direct sales and distribution remains a major proportion of the enterprises accounted for sales channels.For production enterprises, the drains is competition
One of the key elements. To achieve the smooth flow of the key you want to do the following: (1) stability of channel partners, customers and agents will make a genuine long-term cooperation in favour of the product; (2) follow the business rules, building trust, stable cooperation relations, so as to reduce the cost of cooperation; (3) a reasonable profit space, customers and agents have the profits can grow and develop, channel development and growth of the nature also will give manufacturers bring more business.4. the purchase of select lock at the following indicators:
1. manufacturer/brand
This is to select the focus of the fingerprint lock.
Only the manufacturers quality assured, will it be possible to give users peace of mind; only used by manufacturers to post-sales guarantee is only possible when the problem was resolved in a timely fashion; only the manufacturers quality and after-sale protection until may let the user do not open the door. Includes manufacturers, manufacturers of professional degree history, manufacturers of strength, manufacturers of products, manufacturers of after-sales service. To fully meet the above conditions, the first Sino-US cooperation Enterprise first Jill Enterprise Co., Ltd. production of Digi brand fingerprint password lock.2. function
Select lock function, on the one hand, it is necessary to meet their own needs, on the other hand it is the quality of the chosen lock.
A good enterprises often have more than ten sections of the fingerprint lock. Users generally choose out of the use of own products: for the entrance door, metal door and wooden doors into, there are users in the common room door to door, and so on. You typically use the basic functions: you can open the door for many fingerprints, stable product quality, good performance; you can open the door by permissions; you can freely change the door fingerprint; appropriate dotted password feature. For an enterprise only several fingerprint locks for users to choose, basically the enterprise has no large-scale production, the inevitable product defects.3. style
For the lock style choices, people can say, that part was not good.
In General, see materials and selected shape and color. The lock on the market today-more use of stainless steel and alloys, and plastics.
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