Chinese residential market security products business opportunity (1)

Along with the residents ' living standards, residents of security awareness is also gradually increased.

In the residential requirement, in addition to comfortable, convenient, safe also gradually occupy a more important position. In the security market on various residents of electronic intrusion, fire protection systems, home automation system came into being, in security consulting company began to focus on residential areas. However, most residents of security awareness is relatively traditional, lack of understanding of new products and new security service development is not yet perfect. Therefore, all kinds of door lock remains resident in considering indoor anti-theft function is the preferred product. Mechanical door locks and electronic door lock in the future a long time, will still be as the residential market, security of the most important products.

Residential door lock market status

At present, China's residential door locks, still dominated by mechanical locks, electronic locks, as a new product is still in the market.

According to leading growth consulting company Frost & Sullivan's research, in 2009, China's total scale of residential door lock market reached 93 billion yuan, of which less than 5% of the revenue derived from electronic locks.

China as a great power, mechanical locks locks of market and technology is already very mature. Mechanical lock structure, surface treatment, appearance, etc., the Basic can meet the needs of consumers. And electronic locks as the residential areas of emerging products, has not been accepted by most consumers, electronic locks limited to high-end residential exterior doors. Consumers the convenience of electronic locks and security used remains relatively widespread mistrust, few understand the main techniques of electronic locks. In addition, electronic locks times the price of mechanical locks, also inhibits the normal consumer use.

From the birthplace of the Korea electronic lock, electronic lock market size can be accounted for under the door of the total size of more than 50%.

Compare Korea market, China's domestic electronic lock market is still very big space for development. The electronic lock manufacturing enterprises should start from the concept of consumers, so that more consumers understand electronic lock technology and performance, to reduce consumers ' concerns about the use of electronic locks.

Sluggish transactions still are residential door locks the main source of demand, and second-hand Exchange driven residential door lock demand growth potential is great.

Home-lock demand mainly comes from three sources: sluggish transactions, second-hand dealers and service life of the existing door due to reasons of natural regeneration.

In 2009, nearly 50% of the market turnover comes from the hand of the housing stock exchange-driven requirements.

Due to the large and medium-sized cities in second-hand dealer gradually increased.

In 2009, Beijing, Shanghai, Hangzhou, and other cities of second-hand trading volume even approaching or exceeding the new transaction volume. Second-hand housing transactions on door lock market is growing. According to statistics, in Europe and the United States and other developed countries accounted for second-hand trading house dealer for more than 70% of the total. As China's real estate market matures, second-hand dealers in China's real estate market share will increase. According to projections, by 2015, second-hand Exchange-driven demand exceeds the lock for a quarter of the market in General.

Since the initial installation of the design dimension, the natural update lock demand General will use the original brand of products.

Natural regeneration of market demand is door lock market growth slowest, most stable market.

Residential door lock market is in the State of competition in the decentralized production enterprises, overall or regional monopoly have not occurred.

There are almost 2000 House mechanical lock manufacturing enterprises, the production of mechanical locks to domestic enterprises, mainly concentrated in Wenzhou, Zhejiang and Guangdong Zhongshan.

Due to the strong support of the local government, as well as downstream enterprises in the region, in the two regions have already formed a huge industrial clusters. In 2009, Zhejiang and Guangdong mechanical lock output accounted for more than 50% of the total. Comparison of mechanical door lock market leading enterprises include:-strong group, lock, unimportant hardware, keep Stanley hardware, solid strength, Enterprise, the enterprise's market share does not exceed 5%.

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