Avedia Reviews of cross-strait development of digital signage (a).

<P> Avedia to 2007 into the field of digital signage, and layout of the two sides actively in this move by itself on the bilateral long-term observation and analysis of cross-strait signage industry and difference. .</ P> <P> A. IT industry in the development of both sides have each other, and Taiwan in the field of digital signage, although the first in about five years ago has begun to sprout, but the current development status is still in the slow growth ., Taiwan still transportation (MRT, bus terminal, airport, bus), retail (family, Cosmed, 85 degrees C), education sector (universities ...) based. .</ P> <P> while China is blowing through the media industry in the first wave of digital signage applications, to present to transportation, banking, hotel industry has both digital signage as one of the basic construction, but the number of sides .signs the market share of 5% is still applied to the proportion of the main reasons for the digital signage will be the lack of "killer application", there are still many solutions to replace its functions; not clear return on investment (ROI) has become in addition to .outside the media industry, other industries, the main reason for the delay hesitant. .</ P> <P> B. Market competition in the digital signage market in Taiwan, although the start time earlier, but by the overall market lower, the major digital signage vendors ranging from 7 to 10, but in Taiwan, see more .international companies or their agents less than the trail, the main reason the market is still small, its not constitute attractive for Information Industry of Taiwan's digital signage alliance formed, but also firms them as the only integrated digital signage .half of the official organization. .</ P> <P> Chinese digital signage market by the regional general reasons, the current preliminary estimates suggest the number of digital signage firms have 300 or more, which accounted for the bulk of regional companies and its international digital signage company limited by language, .relations, product development (Western operations) issue, there are no obvious action to promote or put too many resources, although the large Chinese market, but still the first to test the water through the agency action. .Although China in 09 to 10 years there have been many semi-official organizations and the media, setting up digital signage, but mostly thunder and rain, the main reason for this market development is still not yet mature, digital signage companies usually play more than .kinds of product lines, naturally, into the power of the manufacturer. .</ P> <P> Although the Digital Signage (Taiwan said that digital signage) This term has appeared several years, but the two sides nearly over ninety percent of the mass of its people still do not know, maybe the manufacturers and the Alliance both sides need to spend more time .for public education work! </ P>.