NXP join Hong Kong high score card companies together to create new consumption patterns

NXP semiconductor (NXP Semiconductors) today announced that its Plus X 4K chip for Hong Kong high score card co., Ltd. (Go Fun Card Limited), as its latest new wisdom shopping card "score card" chip solution.

As the first adoption Plus X full-function version of the application, Plus outstanding safety performance CPU, high score card provides a new circulation value-added "Score Watch" consumption system. Not only does it provide the cardholder a new integral and printing more storage, more consumer incentives e consumption patterns, more effectively improve the franchisee, joint venture businesses visibility, and turnover.

The earliest Plus CPU chips from NXP semiconductors to launch in 2009, the technology for contactless smart card system introduces a new standard of security and privacy protection.

Plus CPU card chip with 128-bit advanced encryption (AES), 2k/4k byte EEPROM and a unique serial number, and support from existing MIFARE ClassicTM schema migrations, which provides customers with a secure upgrade path. System integrators and operators can be used for automatic ticketing system, membership cards, access control management and micro-payment system to add more security. In addition, Plus CPU chip performance with multiple safety, if in the reasonable application infrastructure, you can prevent the personal information is to identify and trace. Plus CPU card chip card also supports the new pre-release, coexistence between new and old card and software infrastructure upgrades, etc., the implementation of the programme of conversion also bring more convenience. The score card, Executive Director, Mr. HUANG Chen Chang: "NXP high-quality, high security performance chip products, extensive product line, as well as from local community team, strong technical support, is the main reason for their cooperation. And Plus CPU chip in the protection of information security, it also has applications simple, quick to market the final programme, which is ideal for ' score card ', micro payment types and data security are high requirements of the application. In addition, the cooperation projects carried out in the early and NXP rapid response capacity of the company is also impressed us. "NXP intelligent identification Division greater China market and Sales Director LU Ning said:" security, performance, security and ease of use is the NXP Plus CPU architecture core competitiveness. Plus DESFire EV1 CPU is, only for authentication, data integrity, confidentiality, classification provides powerful AES encryption of contactless smart card technology. We are very pleased to see the Plus X 4K CPU chip solution able to score in the ' bonus ' is applied in the system. As the series chip in the first case, we are convinced that this cooperation will greatly promote Plus CPU series products in Hong Kong and the promotion and application of the Asia-Pacific region. ”

As of now, the score card company has on the Hong Kong market release some tens of thousands of pieces of score card.

It is expected that by 2011 in March, the release will also gradually expand to Taiwan, Malaysia, Indonesia, Korea and other Asian countries and regions.

NXP Plus X CPU chip has the full realization of mass production, the main product features:

2k or 4k byte EEPROM unique serial number (4 or 7 bytes) multi-sector certification and block read and write high secure AES algorithm based on the application of the different security levels, the key can be stored as MIFARE Classic keys (per section 2x 48 bit) or AES key (per section 2 x 128 bits) privacy access conditions free definition writes: 20 million