Chinese video monitoring market simulation atrophy digital expansion

Chinese video surveillance market, rapid development, traditional analog monitor market gradually atrophy, and digital surveillance becomes increasingly mainstream.

Networked, personalized and intelligent will be China video monitoring market important trends.

In the "safe city" project, technical and cost improvements as well as the Olympic Games, World Expo, and so on, China's video surveillance market, rapid development, traditional analog monitor market gradually atrophy, and gradually become mainstream digital monitor, network monitor steady growth.

Networked, personalized and intelligent will be China video monitoring market important trends, video monitoring of the application will gradually become more extensive.

Video from the analog to digital transition

In 2007, China's video surveillance market overall market size reached 41 billion, an increase compared to 2006 24.2%.

Traditional analog surveillance market is shrinking rapidly, its share of the 2004 56.9 per cent to 19.7% in 2007; Digital monitoring into the mainstream of the video surveillance market, 2004 to 2007, digital monitoring in overall market share from 35.7% growth to 54.4%. You can see, the video surveillance market is the transition from analog to digital. Concern is that the network video surveillance market is steadily growing, proportion of 2004 7.4% growth in 2007 of 25.9%.

Chinese video monitoring market development of the main driving factors include "safe city" project, technical and cost improvements, as well as the promotion of the Olympic Games and the World Expo.

In 2004, the Ministry launched the "safe city" project, aimed at enhancing urban safety and security measures, including important is deploying video surveillance system. Video system deployment accounted for 28% of total investment, greatly promoted the development of the video surveillance market.

Network video monitoring and control of a broke through the analog and digital video surveillance, use a TCP/IP network that enables remote monitoring and low-cost expansion monitoring range, making video surveillance can infiltrate into many areas.

Olympic and World Expo on the video surveillance market also has a role in promoting. Beijing, Shanghai, Tianjin, Shenyang, Qingdao and Guangzhou, Shenzhen and Xiamen and other cities in the Olympic venues and related building security monitoring systems have done a lot of work.

After the Olympic Games, the video surveillance market is missing an impetus to market demand growth will slow; in addition, network bandwidth restrictions will inhibit the development of network video monitoring.

Now family ADSL bandwidth only 1 trillion, this network video monitoring applications in the field of the family is a limit.

Industry chain usher opportunities

Video monitoring market developments in the industry chain enterprises to bring important development opportunities.

Video surveillance industry chain key players including chip vendors, device manufacturers, software vendors, systems integrators, telecom operators and end users. Video surveillance of chips used in mainly include the camera captures the image information and photoelectric conversion chips, image sensor, but also for Digital hard disk recorders, video servers, and network video camera for video compression. Video monitoring systems used equipment mainly have an analog video camera, Digital hard disk recorders, video server, network cameras, monitors, as well as head, cable, etc. Software include system software and video management software, etc. System integrators provide complete hardware and software video surveillance solution. Beginning in 2006, telecom operators have access to video surveillance areas, China Telecom and China Netcom launched the "global respectively eyes" and "kuanshijie" video surveillance operations, mainly for small and medium-sized customers.

Video monitoring market will give a major equipment manufacturer and chip manufacturers enormous market opportunities.

According to the forecast, 2012 In-Stat, Digital hard disk recorders of shipments will reach 650 million units, video server shipments will reach 850 million units, network camera shipments will reach 230 million units.

Video monitoring device on video processing chip requests mainly concentrated in compressed format, resolution, and ASIC (application specific integrated circuit)/DSP (digital signal processor).

At present it is mainstream MPEG-4 compression technology, and we consider H.264 is also a wide range of applications, more and more equipment manufacturers need to support H.264 MPEG-4/dual-mode devices. In the resolution, CIF (352 x 288) is the resolution of the mainstream, but as the storage technology, D1 (704 × 576) will become the preferred device manufacturers. Additionally, for video surveillance equipment, manufacturers are more inclined to use ASIC chip; for some high-end equipment, especially with automatic identification and analysis of intelligence monitoring equipment or combined with the intelligent control of devices, manufacturers are preferred to adopt the software programming DSP chip.

Networking, personal technology, intelligence is the trend

Networked, personalized and intelligent will be China video monitoring market important trends.

Network video surveillance has unique advantages. And analog and digital control technology, network video monitoring using a TCP/IP network, you can realize remote monitoring and control of low-cost expansion. Network video monitoring of these advantages make it significantly expands video monitoring scenario. Network video monitoring including analog video camera + network video server and network camera two solutions. At present the network server used for large-scale monitoring project.

The emergence of network video monitoring allows video surveillance began to road traffic, enterprise information, family, educational, medical, and other new applications.

The present situation, Government, financial and telecommunications is video monitoring major application areas, respectively the overall market size of 29.4% 20.2% and 14.7%. Due to the emergence of network video monitoring, in particular the emergence of the network cameras, video surveillance more rapidly becoming family and personal application.

In European and American markets, network camera has become a kind of consumer electronics products

Products purchased in the supermarket. In the domestic market, video surveillance at home (community and family) also in the field of application of rapid development, the market share reached 6.4% more than the application of enterprise information. In addition, the deployment of 3 g, mobile network bandwidth improvements for mobile operators to deliver mobile video monitoring business created conditions, this will be more personal video monitor business development.

Intelligent monitoring to automatically identify the monitoring object, changes in perceived object, an exception occurs when a control object can be achieved when automatic alarms and other functions.

From 2006, have some foreign video surveillance software and hardware manufacturers started to introduce some have intelligent monitoring capabilities, cost and technology limitations, intelligent monitoring has not been widely used. But we believe that intelligent monitoring with accurate, timely and resource-saving advantages, as the technology evolution, intelligent monitoring will be applied to more fields, not only in public safety and industrial safety, will be integrated into domestic intelligence.