2009 China fingerprint lock market demand analysis (1)

The first section, needs analysis

«Ò» ¡ ¢ product demand

The quality of life with the residents, residential, automotive, office buildings and hotels, etc., the rapid development of the pillar industries, as well as national defense, public security, and financial system on high portability and security of fingerprint products growing demand.

Locks of the consumer market in biometric technology, electronics and other high technology products is also fundamental in a blank stage, but the market of consumer population demand for fingerprint lock wishes it presents each year more than 40% of the high growth in 2009, the Chinese domestic market for fingerprint lock, the share of high-technology products will reach about 10 million sets.

Second, price demand

Europe and the United States with electronic combination lock, remote control lock, the price is relatively high, margins also exists, but the domestic production of these high-tech enterprise of the lock.

In recent years, China began to introduce into their production from the fingerprint lock.

III. channels demand

Along with the fingerprint technology continues to mature and developing, the gradual reduction in production costs, fingerprint technology-related products will usher in a period of great development.

The present United States, United Kingdom, Japan and other developed countries have provisions on the entry of foreign citizens in the airport security check will capture fingerprint; United States already in the territory of 115 airport installed fingerprint scan detection system; Japan immigration authority also provides that the port on the immigration of foreign citizens is also collecting fingerprints; preparation for the 2010 Shanghai World Expo held at the Shanghai mass transit will introduce fingerprint security inspection. All of this shows that the fingerprint technology is about to enter the outbreak-growth period. But on the other hand, fingerprint lock of greater market is the civilian market. The popularity of the civil market, currently the biggest obstacle exists mainly manifested in two ways: first, the concept of reasons, many people lack of understanding of the fingerprint lock, a little "greener pastures", or even think that it does not have a traditional mechanical lock for safe and reliable, in fact, this is the deviation of the fingerprint lock. In fact many people used the fingerprint lock later often inseparable from it, because the fingerprint lock not only more secure, but you sure can give rise to a great convenience, with it, you no longer have to keep and carry a big bunch of keys, this is the modern embodiment of modern life and the pursuit. So for fingerprint lock manufacturers, consumer guides and universal access to education, there are a lot of work to do; the second is price reasons, lock the price also does not have to install the ordinary people can afford. Because at present able to batch manufacturing enterprises, also is the fingerprint lock not to enter the large-scale industrialization phase, with the scale to reduce manufacturing costs. 2009 Beijing Olympic years later, is China's rapid development of fingerprint lock market. With some luxury flats, fingerprint lock market application will enter a phase of rapid growth. Currently, the focus on the development of project real estate market. Fingerprint lock to project real estate market focus for development. Fingerprint lock civil market potential value, after assessment, really great, but as a stylish, futuristic high-tech products, to enter the civil market, must be put in a large number of ads, leads the consumer trend. Civil market development, spending a significant amount of sales force; whereas the same sales force in engineering market inputs, a works contract it is often the hundreds of thousands, or even the fingerprint lock, the scale effect in stark, relatively fixed regional also significantly reducing post-sales installation and maintenance costs.

4. purchase requirements

Consumers at the time of purchase, price is the first consideration, the fingerprint lock products regardless of the structure or price are superior to their potential substitute products.

When consumers buy products, product quality is the second consideration. Internal fingerprint lock manufacturers to increase product sales, it is first necessary to win the hearts of consumers purchase, the price advantage, increase the product's technical input. In addition to the safety performance, frequency, by referring to the response speed, recognition rate, additional features are the key indicators, intelligent also owners understand accept and simplistic. Now intelligent system is normally provided by the developer to provide hardware products, property companies provide software maintenance, community owners for intelligent device know enough depth, is one of the most important equipment failure.

The second section, supply analysis

«Ò» ¡ ¢ product supply

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